With over half of the world's population using the internet, digital marketing has more power than ever. It has brought changes in consumer behaviours as well. As a result, businesses are busy digging into the components of digital marketing to get a better sense.
According to Statistica, in 2020 alone, companies spent over 356 billion U.S. dollars on digital advertising. Believe it or not, it has become a big deal. The digital marketing industry is fast, and if you are not quick to adapt, soon you'll be left out in the trench.
To avoid getting left out, you'll need a solid digital marketing strategy in place. However, you need an overall understanding of some essential components of digital marketing first.
Here are eight components of digital marketing that you need to know:
As the name suggests, SEO focuses on ranking your website content higher on search engines such as Google and Bing. There are particular tactics and practices which can boost your organic reach. Keywords, backlinks, and crosslinks are some main levellers in SEO. It is one of the most discussed components of digital marketing in today's world.
PPC increases visibility by highlighting your content in the search engine results for specific keywords. However, it is one of the paid methods. The advertiser pays based on the number of impressions or clicks received. Companies bid for keywords, and the highest bidder gets to advertising space on the SERPs. Although all search engines have their sort of PPC service, Google Adwords is the most preferred.
Digital marketing is incomplete without an intact email strategy in place. Emails are a great way to build new relationships and prosper the ones that already exist. Due to its scalability, generating leads can be much easier with email marketing. It also helps develop a personal connection with prospects, ultimately converting them into customers.
If you've not heard it yet, content is king when it comes to digital marketing. Let me tell you why. Today's consumers favour high-quality digital contents that lead them to wiser decision-making. While companies need to keep their audience informed, it's equally essential to deliver the correct type of content at the right time. Blogs, infographics, videos, eBooks are some common forms of content.
Along with the advancement of technology, we have entered a new era where it's possible to automate most business operations. Identify repeating tasks and automate them; it's simple as that. Automation is the future of business as it saves the workforce and lifts efficiency. Marketing automation undoubtedly deserves to be one of the most critical components of digital marketing. It includes:
Social media holds a massive chunk of the digital marketing world. As the audience started turning from traditional media to social media, so did the marketers. Sites like Facebook, Instagram, Twitter, Pinterest, and YouTube provide paid opportunities for businesses to enhance customer reach and engagement effectively.
CRO involves tweaking and modifying certain elements to improve the ROI (Return of Investment). For instance, a simple change in video orientation can decide whether a video can go viral or not. Other techniques include playing with image size and button placement. As simple as it sounds, CRO has massive potential for businesses with low investments.
Influencers are personalities with a large following on different social channels. Since they usually have a higher engagement rate, promoting products through them is a no-brainer. Often higher engagement also means a high conversion rate, which is phenomenal for a brand looking for reach and sales at the same time. Influencer advertising is proven and tested, making it one of the worthy components of digital marketing.