List of 57 Common Terms You Need to Be Familiar With for SEO: Part 2

List of 57 Common Terms You Need to Be Familiar With for SEO: Part 2

Posted 8 months ago

We went through 25 SEO terms you need to be familiar with in the first part of this two-part blog. There are still a ton that you can find online, but we’ll try to keep this short and only include the ones that matter the most. Let’s dive right in! 


Headings are HTML attributes that range from H1 to H6 that segment and show the importance of segments in your page respectively. Therefore, it needs to incorporate focused keywords and needs to be descriptive and concise to add additional SEO benefits.


HyperText Transfer Protocol adds security and privacy to the data that resides between the browser and the webpage from being altered by any other parties. 

HTML Sitemaps

It is a file created for humans that allows them to read what is present on the site.

Indexed Page

It is a page that has been crawled by the web crawler and stored in its database in order to show in SERPs relevant to user intent.


It is a database of web crawlers where it stores all the pages that it has crawled.

Inbound Link

It is a link that is pointing to your website from someone else’s website.

Internal Links

These links are links that point from one page to another within your own website.


Keywords are focused words or phrases that make your page discover in SERPs while it’s relevant to the user's search term.

Keyword Research

It is a process of identifying and analyzing words and phrases that users mostly use in search engines to get their desired results.

Keyword Stuffing

It is a process of repeating focused keywords throughout your page that looks spammy and unnatural with an intention to exploit their positions in SERPs.

Keyword Density

It refers to the average number of times that keyword is used in search engines.

Key Performance Indicators (KPI)

KPIs are used to measure the performance of your website while helping you to identify and analyze the pages that are performing well in terms of keywords and pages that need improvements.

Long-tail keywords

These keywords contain more than a word that looks like a phrase that is specific having less search volume and competition with a probability of high conversion rates.

Latent Semantic Indexing (LSI)

LSI is a process of simply using similar words that give the same meaning as your targeted keywords.

Link Building

It is a process of building links that point to your website from other websites that are trusted and have the high domain authority to enhance the position of your website in SERPs.

Meta Description

It is an attribute of HTML that defines what your content is about within 160 words while incorporating focused keywords and making it concise.

Meta Title

The meta title is an HTML tag that tells web crawlers about the page while it’s seen in SERPs and on top of web browsers.

Meta Keywords

These keywords are your focused keywords that allow your page to rank in SERPs based on the relevance of users' search intent.

Nofollow Attribute

These attributes inform web crawlers not to follow the link as well as not to pass link juice and reputation to the page.

Noindex tag

These tags request search engines not to crawl and index the pages of your website.

Organic Search

The results that you see in SERPs below the ads are considered as organic search as these are ranked naturally and organically by following the guidelines of search engines and keeping it relevant and optimized to user intent.

On-page and off-page SEO

On-page SEO is controllable and depends upon the internal things that you perform in your website such as meta tags, keywords, contents, etc. whereas off-page refers to factors that depend upon external components such as link building, social media marketing, etc.

Paid Search

These types of search results above the organic listing where you pay search engines to view your page on top of SERPs above the organic list.

Pay-per-click (PPC)

It is a paid result that shows up in SERPs where you are required to pay search engines based on bids you have set on for keywords and on its relevancy and competition but only if the visitor clicks on it.


It is a process of diverting your users or web crawlers to other pages different from the ones they have intended to visit.


It is a file especially written for web crawlers to help them acknowledge which page of the website to crawl and index while which page shall not be crawled and indexed.\

Return on Investment (ROI)

It is a total amount of revenue you earn despite the total amount you invest in tools and other components to enhance the SEO performance.


Schemas are semantic tags also known as that tell search engines how they need to attain and understand the page as well as how it needs to present it in SERPs.


The sitemap contains the list of pages that is present in your webpage that helps web crawlers to identify, crawl, and index those pages while helping them decide which page of your website holds importance.

User-Generated Content (UGC)

UGC are contents that are created by visitors on the website such as reviews, feedback, or content.

White Hat

It is a technique of SEO that follows the guidelines of web crawlers while helping you enhance the rankings in SERPs.

XML Sitemap 

XML sitemaps are files that are created for web crawlers to understand and analyze the pages of our site.

To wrap up, these are some of the common terms of SEO that you need to get familiar with before you jump right into the topic in order to achieve the optimum results from SEO that will enhance your visibility and rankings in SERPs. Now if you’re all overwhelmed about SEO and want some professional assistance in bringing your website to the top of the SERP rankings, VolgAI is always here to help.

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